Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to promote products, services, or brands. They work to increase a company’s online presence and engagement through various digital channels such as social media, search engines, email, and websites.

Key Responsibilities:

1. Strategy Development: Create and execute digital marketing strategies to increase brand awareness, traffic, and leads.
2. Social Media Management: Manage social media platforms, create engaging content, and interact with followers to build a community.
3. SEO and SEM Optimization: Optimize website content for search engines and manage paid search campaigns (PPC) to increase organic and paid traffic.
4. Content Creation: Develop content for blogs, social media, email marketing, and other platforms that align with the company’s branding and marketing goals.
5. Email Marketing: Create and manage email campaigns to nurture leads, engage customers, and drive conversions.
6. Analytics and Reporting: Monitor, track, and analyze the performance of digital campaigns and websites using tools like Google Analytics to measure success and adjust strategies accordingly.
7. Paid Advertising: Develop and manage paid ad campaigns across various platforms, such as Google Ads, Facebook Ads, etc.
8. Market Research: Stay up-to-date on industry trends and competitor activities, adapting strategies to meet market demands.
9. Collaboration: Work closely with design, content, and product teams to ensure marketing strategies align with overall company goals.

Skills & Qualifications:

• Strong knowledge of digital marketing techniques (SEO, SEM, social media, content marketing, etc.).
• Proficient in digital marketing tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent communication, writing, and content creation skills.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively in a team environment.
• Up-to-date with the latest digital trends and best practices.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-3 years of experience in digital marketing or a similar role is preferred.